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Instagram Tests 90-Minute Horizontal Video Format "Features" to Rival YouTube

Instagram announced and began testing "Features," a long-form horizontal video format allowing creators to post videos up to 90 minutes long, with select U.S. creators gaining access.

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Oct 27, 6:00 AM thewrap.com Instagram Wants to Take On YouTube in Longform, but It Faces Serious Hurdles | Analysis
Oct 27, 3:30 AM wired.com Instagram Is a Streaming Service Now
Oct 27, 1:18 AM mashable.com Instagram is testing 90-minute videos
Oct 27, 12:22 AM androidauthority.com Instagram is coming for YouTube’s crown with long-form videos
Oct 26, 3:06 PM 9to5mac.com Instagram takes on YouTube with new 90-minute horizontal video format
Oct 26, 2:32 PM hollywoodreporter.com Instagram Tests 90-Minute Horizontal Videos in Major Play for Podcasters and Creators
Oct 26, 2:10 PM businessinsider.com Instagram is clearly jealous of YouTube — and introducing a raft of changes
Oct 26, 2:05 PM techcrunch.com Watch out, YouTube; Instagram goes from short-form to 90-minute videos
Oct 26, 12:20 PM fastcompany.com Why Instagram is about to look a lot more like YouTube
Oct 26, 10:57 AM variety.com Instagram Tests Videos up to 90 Minutes Long but Unlike YouTube It's Not Sharing Ad Revenue
Oct 26, 10:36 AM engadget.com Instagram wants you to watch 90-minute videos on your TV
Oct 26, 10:25 AM 9to5google.com Instagram tests ‘Features’ long-form videos, but missing YouTube’s ad share for now
Oct 26, 9:49 AM thenextweb.com Instagram tests 90-minute horizontal videos called Features
Oct 26, 9:05 AM theverge.com Instagram chases YouTube with a push for longer, widescreen videos
Oct 26, 8:32 AM thewrap.com Instagram Tests Out 90-Minute Horizontal Videos in Push for TV Viewing
Oct 26, 8:30 AM techmeme.com Instagram is testing Features, a new long-form horizontal video format of up to 90 minutes aimed at podcasters, comedians, and other creators, in the US (Caitlin Huston/The Hollywood Reporter)
Oct 26, 8:00 AM bloomberg.com Instagram Ramps Up Video Strategy in Escalating TikTok, YouTube Rivalry