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Fanatics Launches OpenAI-Powered Shop the Look Shopping Feature

Sports merchandise retailer Fanatics has rolled out a 'Shop the Look' feature, built with OpenAI's Codex, that recommends matching team-themed items to shoppers across its catalog of more than 1.5 million products.

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Oct 26, 6:40 AM qz.com Fanatics is using OpenAI's Codex to build an AI outfit-matching tool for sports fans
Oct 26, 6:02 AM cnbc.com Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature
Oct 26, 12:00 AM openai.com How Fanatics and OpenAI streamline the fan experience