Google Updates Privacy Policy to Allow Gmail and Photos Data in Ads

Google revised its privacy policy, effective October 16, 2026, to allow content from connected apps such as Gmail, Drive, and Google Photos, shared through its Personal Intelligence AI features, to be used for personalized ads, a change first reported by Android Authority on October 23.

8newsrooms

8articles

3.4 daysrunning

Oct 23first seen

Ask Scout

Scout answers questions about this story using only the coverage below.

Coverage over time

Articles

Oct 26, 12:18 PM	inc.com	Google Broke Its Biggest Promise About Gmail. It’s the 1 Thing No Company Should Ever Do
Oct 26, 2:52 AM	thenextweb.com	Google’s privacy policy now lets Gmail and Photos content shape your ads
Oct 24, 3:36 AM	thehackernews.com	Google Says Gmail and Photos Data Shared With AI Search Could Be Used for Targeted Ads
Oct 23, 8:45 PM	techmeme.com	Google updates its privacy policy to clarify it could use data shared via Personal Intelligence from connected apps, including Gmail and Photos, to target ads (Shimul Sood/Android Authority)
Oct 23, 1:19 PM	arstechnica.com	Updated Google privacy policy says your Gmail might be used for advertising
Oct 23, 12:45 PM	9to5google.com	Google will target ads based on Gmail, Photos data if Personal Intelligence is enabled
Oct 23, 9:52 AM	theverge.com	Now Google says it might use your Gmail and Google Photos data to target ads
Oct 23, 1:37 AM	androidauthority.com	Google makes a privacy policy exception to use your Gmail and Photos data for ads