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Southeast Asia's Digital Economy Projected to Reach $368B in 2026

A Google, Temasek and Bain & Company report (e-Conomy SEA 2026) projects Southeast Asia's online spending to grow about 17% year-over-year to $368 billion in 2026, with businesses using AI to drive that growth despite rising prices and weak demand.

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Oct 21, 5:10 AM qz.com Southeast Asia's digital economy is on track for 17% growth to $368 billion on AI
Oct 20, 11:05 PM techmeme.com Google, Temasek, and Bain: online spending in SE Asia to rise ~17% YoY to $368B in 2026 despite economic headwinds, as businesses harness AI to spur spending (Gabrielle Ng/Bloomberg)
Oct 20, 9:00 PM blog.google Southeast Asia’s digital economy to hit $368 billion
Oct 20, 8:00 PM bloomberg.com AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows