Bain Survey: Car Buyers Prioritize Price in US and Europe, Technology in China
A Bain & Company survey finds that price remains the top factor for car buyers in the U.S. and Europe, while technology leads in China, and that most buyers still complete purchases at dealerships despite increasing online research.
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| Oct 20, 9:02 PM | insidenova.com | Price still dominates car buying in US and Europe, while China puts technology first--Bain & Company survey |
| Oct 20, 6:01 PM | cnbc.com | Car buyers are demanding lower prices and better tech. Automakers must deliver both |